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My Business is at a Crossroads and I Don’t Know What To Do

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This is a common statement spoken by many struggling business owners.

Business owners work hard every day. They put their hearts and souls and countless hours into their business and always seem to be busy – sometimes too busy.

Often it feels like there’s just not enough time to get everything done.  Though they’re busy, business owners may feel they aren’t accomplishing anything or moving their business forward. They may feel they are continuously struggling and frequently asking themselves, “What am I doing wrong?”. If they’ve felt like this for a while then burnout may be looming and personal relationships may be suffering. This creates a lot of pressure.  They know they have to do something but they don’t know what – and they feel stuck.

The reality is, as business owners, being busy is good but it doesn’t in itself pay the bills or grow your company.  Think about it – is your primary goal to be busy? Is it to grow your business?  Or is it something else?

You need to figure this out.  If your goal is to grow your business then you will develop a course of action to achieve this. If you’re happy with the size of your business but want to be more organized then that will warrant a different course of action.  Your goal determines your course of action.  And remember, it’s impossible to achieve a goal if you haven’t taken the time to set one.

Ultimately, you need to determine your primary goal. The next step is to develop a plan which will provide the framework for how you’re going to achieve it.  Finally, you’ll need a system to monitor your progress.

And the real benefit?  Once you’ve taken the time to set your goal and develop a plan you’ll feel much better.

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Graham Acreman
President, Acreman Business Coaching
graham@acreman.com

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