Successful businesses are always evolving. Sometimes the evolutions are in their core offering. Sometimes it’s in the technology they use, or in the way they sell or even deliver their service. Just like companies, roles within companies evolve too. It’s essential for a business leader to be regularly assessing the skill sets and core competencies required in each role for employees to be successful. This is essential if you want to build a strong team.
One firm I worked with saw a dramatic shift in the skill sets required of their customer service team. The shift occurred when they implemented a new computer system. Whereas the primary requirement for the customer service role used to be someone who had great customer service skills, the primary requirement evolved to them needing to have great technical skills first and customer service skills second. They still needed to be good at customer service but first and foremost they needed to have a technical mindset. Some employees were able to make a seamless transition while others required extensive training. Though most were able to learn the new skills ultimately, some just did not have the technical aptitude. Keep in mind, these were employees who were great in the “Old” role but could not adapt to the “New” role. It didn’t make them a bad employee but it did make them unsuitable for the existing role.
The guidance I would give clients that I work with is that they need to assess the skill sets and competencies that are required in each role for the employees to be successful. They should review these annually and then evaluate their employees against this criteria. Where there are short-falls there should be a formal training plan established in order to help bridge the gaps. If an employee is successfully able to bridge the gap then you have a wonderful success. If not, then you need to consider whether they might be better suited in another role within your company or explore separation.
The reality is, if an employee is not well matched for their job, you’re likely not happy with their performance and they’re not likely happy either because they know they are struggling. As a business leader it’s your responsibility to help each member of your team to be successful and to make changes when necessary.